Strategic Insights
We need a new metric:
the smallest actionable difference (SAD)
JND and JAD don’t cover consumer behavior in shops
‘JND’, the ‘just-noticeable (color) difference’, is a core concept in color science. Next to that one, there is also ‘JAD’: the ‘just-acceptable (color) difference’. But these are not sufficient, if you ask me. That’s why […]
